We build websites that win — and now, AI automation behind them.
Ascend is a digital studio in Sofia. For twelve years we've shipped websites for ambitious Bulgarian companies. Today we're going further — connecting them to the AI agents and automations that quietly run your business.
Websites that convert.
Marketing sites, e-commerce, listings platforms, dashboards. From WordPress to fully custom — whatever fits the budget and goal.
Browse websites →AI automation, on top.
RAG chatbots, document processing, workflow automation, custom LLM integrations. We connect AI to the systems your team actually uses.
Browse automation →Websites that earn their place on your team.
From a polished WordPress site for a local business, to fully custom platforms for ambitious Bulgarian brands. Twelve years of shipping — multilingual, mobile-first, built to be edited by humans.
Marketing sites
Brand-led WordPress or custom sites. Multi-language out of the box, built to convert.
E-commerce
WooCommerce, Shopify, or custom storefronts. Stripe, payments, fulfillment.
Listings platforms
Real estate, marketplaces, classifieds. Search, filters, agent dashboards.
Web applications
Customer portals, dashboards, internal tools. React + Node, custom-coded.
Campaign sites
Fast, focused, single-purpose. Built in days, A/B testable from day one.
BG · EN · multi-region
Localization done right — no half-translated menus, no SEO traps.
- Full-stack e-commerce with linked NFC profile system
- Disco AI chatbot — self-improving via Claude + Pinecone RAG
- Custom Stripe checkout and subscription management
- Real-time profile editor with QR + NFC sync
- Custom CMS with bulk listing imports
- Agent portal with lead management
- Geo-search with map-based filtering
- Lighthouse 98+ on mobile
- Premium product catalogue with detailed spec sheets
- Custom-built theme optimised for automotive photography
- Product bundles and vehicle compatibility filtering
- Mobile-first browsing and checkout
What if your website could actually do the work?
The next layer of Ascend: AI integrations and full process automation. Not bolt-on chatbots — the kind that close support tickets, qualify leads, process documents, and quietly run pieces of your business while your team sleeps.
Six things we automate for you.
Each one is real, in production, and quietly running for someone right now. We integrate with the systems you already use — no rip-and-replace.
RAG chatbots
Customer support bots that actually know your product. Pinecone vector DB + Claude, with a feedback loop that improves answers automatically.
Document processing
OCR, structured extraction, parsing. Turn invoices, contracts, business cards, and forms into clean structured data — automatically.
Workflow automation
n8n, Make, Zapier — or fully custom Node workers. Triggered emails, multi-stage sequences, system handoffs, all observable.
Lead qualification
AI agents that talk to inbound leads, route them, qualify against your criteria, and book the meetings worth booking.
Knowledge assistants
Internal search and Q&A over your wiki, drives, tickets and chats. Your team's institutional memory, finally queryable.
Custom LLM integrations
OpenAI, Anthropic, local models — integrated into your existing tools. Strict cost controls and observability built in.
Discard — premium NFC cards,
with an AI brain.
Our most ambitious build yet. A full-stack e-commerce + SaaS product for premium metal NFC business cards, with linked digital profiles and an AI chatbot that quietly improves itself with every conversation.
Disco is a Claude-powered RAG chatbot that answers product and support questions for Discard customers. The novel part: a self-improving feedback loop. Thumbs-up/down on every reply feeds an automated knowledge-extraction job that updates the Pinecone index — so quality climbs week over week, without us touching it.
- Disco AI Chatbot — Claude + Pinecone RAG, quality scoring, self-improving knowledge base
- AI Card Scan — upload a paper card, AI pre-fills the configurator
- VTracer logo vectorisation — uploaded logos become print-ready SVG paths
- 3-stage payment recovery — abandoned cart cron: 1h reminder → 24h discount → 72h final nudge
- Team provisioning — admin creates auth + branded profiles for entire teams in one click
A chatbot that teaches itself.
The Disco AI feedback loop, simplified. Every conversation makes the next one better — fully automatic, zero engineering time.
Customer asks
Question hits the chatbot. Pinecone retrieves context, Claude composes a grounded answer with confidence score.
User reacts
Thumbs up or down on the response. Quality 0-100 logged with conversation context for analysis.
AI extracts
Nightly job analyses high-confidence positive responses, extracts new knowledge, writes to the index.
Index updates
Pinecone gets new embeddings. Tomorrow's customers get better answers, automatically.
A predictable rhythm.
Same shape on every project — websites or AI. Different depth depending on what you actually need.
Discover
Free 30-min call. We listen first. You leave with a clear scope, timeline, and written proposal.
Design
Visuals before code. You see real screens — not Figma comments — within the first two weeks.
Build
Weekly demos on a real URL. You always know what's done, what's next, and why.
Run
We don't disappear. Maintenance, improvements, and a real human to call when something breaks.
Got a website to build, or a process to automate?
Tell us what you're working on. We'll respond within one business day with a clear quote, or an honest "we're not the right fit." No discovery calls with sales reps you'll never see again.